Field Notes

Live Feed Active

Professional header image for industry analysis: What a Fractional COO Actually Owns: Scope, Deliverables,...

Uncategorized

What a Fractional COO Actually Owns: Scope, Deliverables, and the Engagements Where It Works

Most fractional COO engagements that fail do not fail because the model is broken. They fail because nobody defined what the role actually owned before work began. The fractional COO model addresses a genuine organizational problem: companies between $2M and $10M in revenue carry enough operational complexity to demand senior leadership, but cannot yet justify […]



Operative
Brandon Dunham


Read More


Professional header image for industry analysis: When Custom Middleware Is the Right Call: A Decision Fram...

Uncategorized

When Custom Middleware Is the Right Call: A Decision Framework for Enterprise Integration Buyers

Most enterprise integration decisions are made backwards. By the time a procurement team is comparing middleware solutions, the evaluation criteria have already narrowed around licensing costs and implementation timelines, and the strategic questions that actually determine long-term fit have been left unasked. The result is a predictable pattern: organizations default to commercial iPaaS platforms, often […]



Operative
Brandon Dunham


Read More


Repository Status: Indexed_V4.2.1